Overview
- Aamir Khan Productions corrected a YouTube pricing glitch that had charged Apple users Rs 179 and standardized the rental fee at Rs 100 for all devices.
- The sports drama bowed in cinemas on June 20 before debuting on YouTube on August 1 under Khan’s exclusive theatrical-then-digital window.
- The pay-per-view model leverages India’s UPI ecosystem and widespread device reach to extend movie access beyond conventional platforms.
- Sitaare Zameen Par stars Aamir Khan and Genelia Deshmukh alongside ten neurodivergent talents in a heart-warming basketball narrative.
- Veteran figures such as Prem Chopra and Neeraj Pandey have publicly backed the YouTube release as a viable distribution alternative