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2w ago

Sitaare Zameen Par Cleared With U/A as Advance Bookings Signal Modest Start

Aamir Khan’s refusal of a ₹120 crore OTT deal underscores his gamble on a traditional theatrical window

Sitaare Zameen Par box office prediction: Aamir Khan film is set for a very slow start.
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Who Is Sitaare Zameen Par Director RS Prasanna? Filmmaker Moved From South To Bollywood, Made Movie On Erectile Dysfunction
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Overview

  • The Central Board of Film Certification granted Sitaare Zameen Par a U/A 13+ certificate after the makers adjusted references such as replacing “Businesswoman” with “Businessperson,” changing “Michael Jackson” to “Lovebirds,” and adding a quote by Prime Minister Narendra Modi.
  • Advance bookings as of June 19 total around ₹99.74 lakh and project opening day receipts of about ₹3.61 crore, according to industry tracker Sacnilk.
  • Aamir Khan turned down a reported ₹120 crore Amazon Prime Video offer for digital rights, opting instead to keep the film exclusively in cinemas for at least eight weeks.
  • The sports comedy-drama serves as a spiritual sequel to Taare Zameen Par and stars Khan as a basketball coach leading a team of neurodivergent adults alongside Genelia Deshmukh and ten newcomers.
  • To maximize audience turnout, Khan has maintained an intensive promotional campaign with interviews, special screenings and exhibitor directives on first-day show schedules.