SiriusXM Launches Redesigned Streaming App with New Features, Logo, and Lower Price in Bid to Boost Subscriber Numbers

New SiriusXM app set to roll out across North America on December 14; redesigned features include content personalization, improved search capabilities, and a more user-friendly interface. The launch also adds a variety of original channels and shows, alongside a restructured streaming plan introduced at $1 less per month than its predecessor.

SiriusXM has launched a redesigned app and logo in an aim to increase its subscribers, introducing a lower price model that will cost $9.99 a month, down from the previous cost of $10.99 per month.
The new SiriusXM app provides personalized content, improved search capabilities, and a more user-friendly interface, set to be rolled out across North America from December 14.
Apart from the revamped layout, SiriusXM has also introduced several original channels and shows including guest DJ channel takeovers from over 160 artists, and exclusive shows featuring A-list celebrities like Kelly Clarkson, John Mayer, and Shaggy.
SiriusXM, in partnership with Audible, plans to share content from early 2024, allowing subscribers to access a wider range of audiobook content. The launch of this partnership aligns with SiriusXM's push into the podcast industry.
Along with its mobile launch in December, SiriusXM's new app will also become accessible on cars from next year. The car version will continue playback where users left off on their phones, enhancing SiriusXM's service across multiple platforms.

The Hollywood Reporter

CNA

The Verge

Variety