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SiriusXM Launches 24/7 ‘Taylor’s Channel 13’ Ahead of Swift’s Oct. 3 Album

The limited-run station spotlights her catalog ahead of the Oct. 3 release of The Life of a Showgirl.

Overview

  • The channel begins Saturday, Sept. 20, dedicated exclusively to Taylor Swift’s music around the clock.
  • Once The Life of a Showgirl is released on Oct. 3, the 12-track album will air in full every other hour.
  • Programming spans every era of Swift’s career and features fan voices sharing personal reflections.
  • SiriusXM lists availability on channel 13 in cars across North America and on the SiriusXM app.
  • SiriusXM cites an Oct. 19 end date for the limited run, though some reports frame it as a 13-day lead-up.