SiriusXM Inks $100 Million Deal with SmartLess Media
The three-year agreement includes exclusive rights to the popular 'SmartLess' podcast and other shows, strengthening SiriusXM's position in the podcasting industry.
- SiriusXM has signed a three-year deal with SmartLess Media, founded by actors Will Arnett, Jason Bateman, and Sean Hayes, worth over $100 million.
- The deal includes exclusive advertising and distribution rights, content, and events for the popular podcast 'SmartLess' and other shows produced by the company.
- SiriusXM subscribers will gain early access to new episodes of 'SmartLess' and other SmartLess Media podcasts, and the majority of the 'SmartLess' library will be exclusive to SiriusXM.
- The 'SmartLess' podcast, which launched in 2020, has grown into one of the most popular podcasts, with guests including President Joe Biden, Bradley Cooper, Emma Stone, and Selena Gomez.
- The deal is part of SiriusXM's commitment to podcasting, as the company aims to strengthen its leadership position in the industry.
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