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SiriusXM Debuts Taylor’s Channel 13 as Swift Gears Up for Oct. 3 Album and Cinema Launch

The limited-run station serves as the centerpiece of a curated rollout leading into the Oct. 3 album release alongside a U.S. cinema launch.

Overview

  • Taylor’s Channel 13 is now airing 24/7 on SiriusXM channel 13 and on the SiriusXM app in the U.S. and Canada through Oct. 19.
  • Programming spans Swift’s eras with major hits, From the Vault rarities, live recordings, behind-the-album stories, and artist messages.
  • Once The Life of a Showgirl releases on Oct. 3, the station is slated to play the album in full on a recurring cycle every few hours.
  • Swift has announced a U.S.-only cinema launch event for Oct. 3–5 featuring the premiere of The Fate of Ophelia video and exclusive behind-the-scenes content.
  • Media coverage cites Sept. 20 as the channel’s start date, while SiriusXM confirms the limited availability window through Oct. 19.