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8h ago

SiriusXM Debuts Ad-Supported Play Tier for Under $7

The plan undercuts SiriusXM’s ad-free rates by offering limited commercials across 130 channels to convert lapsed trial drivers.

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Overview

  • SiriusXM Play costs less than $7 per month and includes over 130 music, news, sports and talk channels with limited ad breaks.
  • The new tier’s commercial load is about half that of traditional FM and AM radio to balance affordability with revenue growth.
  • Howard Stern’s show, live sports play-by-play and select artist-curated music channels remain reserved for ad-free subscribers.
  • The service is rolling out on a limited basis now with a nationwide expansion set to reach nearly 100 million vehicles by the end of 2025.
  • SiriusXM hopes the lower price point will stem subscriber declines and strengthen its advertising business in the face of intensified streaming competition.