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Sinner and Alcaraz Set Seoul Exhibition for Jan. 10 in Big-Money Season Opener

The matchup underscores their rivalry’s pull on sponsors, shaping a high‑paid tune‑up before the Australian Open.

Overview

  • World No. 1 Jannik Sinner and No. 2 Carlos Alcaraz meet in a non‑ATP exhibition at Incheon’s Inspire Arena on Jan. 10 at 08:00 CET, their first on‑court clash of 2026.
  • Media reports indicate appearance fees of about €2 million each, with premium tickets peaking at 3,500,000 won (roughly €2,060) for the On‑Court Experience.
  • Italian broadcasters plan live coverage on Sky Sport Uno and Sky Sport Tennis at 08:00 CET, with a free‑to‑air replay on TV8 at 22:00; streaming is slated on Sky Go and Now.
  • At a joint press conference in Seoul, the two were greeted by large crowds, kept the possibility of playing doubles together open, and framed the match as entertainment and preparation.
  • The event reflects their outsized commercial influence as the tour adjusts scheduling rules, with Sinner also slated for a Jan. 16 test versus Felix Auger‑Aliassime and the Million Dollar 1 Point Slam, while a reported February stop in Doha remains unconfirmed.