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Sinner and Alcaraz Launch 2026 With Seoul Exhibition as Prices Hit Record Levels

Unconfirmed seven-figure fees signal a luxury showcase with record-price experiences.

Overview

  • The world No. 1 and No. 2 are set to meet in a non-ATP exhibition in Seoul on January 10, their first on-court encounter since Sinner won the Turin final in November.
  • Both arrived in South Korea to large airport crowds, with organizers highlighting the warm welcome on social media.
  • Ticket sales are strong, with the On-Court Experience priced up to 3.5 million won (about €2,060) alongside other premium tiers.
  • Italian outlets report each player could receive around €2 million for the match, a figure that has not been officially confirmed.
  • Sinner’s slate in Seoul includes a January 16 test against Felix Auger-Aliassime and participation in the 'Million Dollar 1 Point Slam,' while a February entry in Doha is anticipated but not official.