Overview
- Major marketplaces from Tmall and Lazada to Shopee and Amazon ran 11/11 promotions spanning electronics, fashion, beauty, and home appliances.
- AI-powered recommendations, virtual try-ons, and real-time inventory tools streamlined shopping, while influencer livestreams drove significant conversions.
- Participation extended well beyond China into Southeast Asia, the Middle East, parts of Europe, and India, where Flipkart and Myntra tied offers to seasonal sales.
- UK and US retailers rolled out targeted deals, including ASOS percentage-off codes, 22% off at Elizabeth Arden, 40% off at Karen Millen, and sitewide promotions at H&M, Cult Beauty, and MAC.
- The day retains its original self-celebration spirit, with many people using it for personal treats and social expressions of self-worth.