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Singles Day 2025 Deals Roll Out Across Retailers as Amazon’s Plans Stay Murky

Uncertainty over Amazon’s participation has prompted calls for extra vigilance on how discounts are presented.

Overview

  • Promotions tied to 11 November are live across German retailers including Otto, Lidl, Christ, Media Markt, Conrad, Sephora, Douglas, Flaconi, About You, and Eventim, with several running from 6–11 November.
  • Chip.de reports an Amazon Singles Day event from 6–12 November, while Stern says Amazon is largely holding back to prioritize Black Friday and Cyber Monday.
  • Consumer guides urge buyers to check how savings are calculated, including whether comparisons use the manufacturer’s RRP or a 90‑day median price that excludes prior promotions.
  • Shoppers are advised to activate checkbox coupons that only apply at checkout and to recheck search results for duplicate marketplace listings with different prices.
  • PC‑WELT highlights AliExpress early offers and stackable voucher codes that cut orders by up to €85 during a sale period running through 19 November.