Overview
- AliExpress leads the retail push with its Promo 11.11 campaign active now and running through Wednesday, November 19.
- Converse offers up to 30% off, Sephora gives 25% plus an extra 5% in its app, and Mediamarkt applies 22% on selected items, with additional deals from Primor, Springfield and Yves Rocher.
- Originally created at Nanjing University, the date uses the 11/11 sequence to symbolize individuals and has grown from campus gatherings into a global observance.
- Media and organizers frame the day as a positive celebration of independence, self‑love and freedom as a counterpoint to Valentine’s Day.
- China’s Double 11 period brings major logistical strain, with average delivery volumes reported at more than one billion packages.