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Simple Energy Starts Making India’s First Rare‑Earth‑Free EV Motor

The move responds to Chinese rare‑earth export curbs, leveraging a 95% localized supply chain.

Overview

  • Production is underway at Simple Energy’s 200,000 sq. ft. Hosur facility, with motors designed and built in‑house.
  • The company says a patented architecture replaces heavy rare‑earth magnets with optimized compounds, guided by proprietary algorithms that manage heat and torque in real time.
  • Simple Energy reports performance comparable to conventional rare‑earth‑magnet motors, including similar torque and acceleration.
  • The firm positions the motor as a supply‑chain resilience step for India’s EV sector following recent restrictions on rare‑earth shipments from China.
  • A broader commercial deployment timeline has not been announced, while the company continues work on a Gen 2 Simple One scooter and explores an IPO.