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Simple Energy Raises $10 Million Bridge Round to Accelerate Store and Service Network Expansion

The company will direct most of the cash to a rapid build-out of dealerships to widen customer reach.

Overview

  • Simple Energy closed an all-equity $10 million bridge round led by Thyrocare founder Arokiaswamy Velumani’s family office, with participation from Balamurugan Arumugam and the Haran family office.
  • About 80% of the funds will go to marketing and dealer/service network growth, with the balance for R&D and working capital, according to the company.
  • The startup operates 53 stores today and targets roughly 100 by December and 150 by March 2026, alongside plans for around 200 service centres this year.
  • Vahan data shows 2025 registrations have already surpassed last year’s total, crossing 3,300 units, while the CEO cites 45% month-on-month growth and INR 25 crore in August revenue.
  • The Bengaluru-based firm points to a Hosur plant with stated 150,000 annual capacity, claims commercial production of heavy rare-earth-free motors, and continues to aim for an FY27 IPO of about $350 million.