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Simple Energy Names Simple Wave and Sets September 2 Launch

The model marks the company's push into India’s high-volume family-scooter market and tests whether its in-house R&D and rare-earth-free motors give it an edge.

Overview

  • Simple Energy, which announced the Simple Wave name on Thursday, confirmed the scooter will debut on September 2 and said it is designed for everyday family use.
  • The company has positioned the Wave below its performance-focused One range as a mass-market, family-format model aimed at comfort and practicality.
  • Technical details such as battery capacity, claimed range, motor output, charging speed, variants and pricing have not been disclosed and will be revealed at the launch.
  • Spy photos and reporter accounts show conventional family-scooter features on test mules, including a flat floorboard, long single-piece seat, telescopic front forks, twin rear shocks and apron-mounted headlights.
  • Simple Energy highlights its in-house software and vehicle R&D and claims to be the first Indian OEM to commercially make heavy rare-earth-free motors, a point that could affect supply resilience and marketing if verified.