Simon & Schuster Drops Book Blurbs in Publishing Shake-Up
The publisher's new policy challenges a long-standing tradition, citing inefficiency and favoritism in the literary world.
- Simon & Schuster's US publisher Sean Manning has announced the end of mandatory author blurbs for books, calling the practice inefficient and outdated.
- Manning argues that blurbs perpetuate an 'incestuous and unmeritocratic' system, often favoring personal connections over talent.
- The tradition of blurbs dates back centuries, with origins in dedications and endorsements from prominent figures like Ralph Waldo Emerson.
- Critics and authors have debated the value of blurbs, noting their subjective influence on readers and the strain they place on professional networks.
- Booksellers acknowledge blurbs' utility in promoting titles, but Manning suggests this shift could inspire new, innovative marketing strategies.