Simon Porte Jacquemus Denies Givenchy Rumors, Unveils New Direction for His Brand

The designer, known for his summer vacation brand, is focusing on 'pop luxury' and plans to expand in America and London.

Simon Porte Jacquemus, the 34-year-old Marseille native, is rumored to be the next creative director at Givenchy, but he has denied these rumors, stating that he is not interested in working for a big house and that his own brand, Jacquemus, is his 'big house'.
Jacquemus recently staged his latest runway show at the Fondation Maeght art museum in Saint Paul de Vence, introducing a more serious side of his brand with a focus on 'pop luxury' and an emphasis on tailoring and leather.
Jacquemus has stated that he wants to be the biggest designer of his generation and that his brand is now the biggest independent brand in Paris.
Jacquemus plans to open more stores in America and London this year, stating that he believes he can build something strong in America.
Despite being known for his summer vacation brand, Jacquemus is looking to send a different message with his menswear line, focusing more on the product and showing that it has taken it to the next level.