Silvia Onofri Appointed CEO of Miu Miu

The Prada Group confirms Onofri will take the helm on February 26, succeeding Benedetta Petruzzo after a period of significant brand growth.

Silvia Onofri, with over 20 years of experience in luxury fashion, will assume the role of Miu Miu CEO on February 26, 2025.
She succeeds Benedetta Petruzzo, who left in October 2024 to join Christian Dior Couture as managing director.
Onofri's career includes leadership roles at Bulgari, Bally, and Napapijri, where she led market repositioning and sustainability initiatives.
Miu Miu has experienced remarkable growth, with retail revenues rising 97% to €854 million in the first nine months of 2024, accounting for 25% of Prada Group’s sales.
As CEO, Onofri will focus on sustaining Miu Miu’s momentum, retaining talent, and expanding the brand’s footprint, particularly in Europe and the U.S.