Silver Calls NBA a Highlights-Based Sport as New Media Deals Raise Viewing Costs
New multi-platform packages start next month, requiring multiple subscriptions for complete coverage.
Overview
- Asked about higher costs under deals with ESPN/ABC, NBC/Peacock, and Prime Video, Adam Silver pointed to abundant free clips on Instagram, TikTok, X, and YouTube, calling the NBA a highlights-based sport.
- The new agreements add free over-the-air games, including a weekly NBC Tuesday package and a Sunday Night Basketball slate after football season, yet Peacock and Prime Video will carry postseason games and most teams still rely on separate regional subscriptions.
- Silver said the league would require conclusive proof before any discipline related to the reported Aspiration endorsement tied to Kawhi Leonard, with reports noting Steve Ballmer’s funding of the defunct company.
- The NBA confirmed a statistical change in which missed last-second heaves at the end of quarters will no longer count against the shooter’s box score.
- Silver voiced a preference for a U.S. vs. World All-Star format and noted that volatile team valuations have created marketplace confusion that could slow expansion talks.