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Silksong’s Lightning Launch Posts Multi-Million Sales as Indie Studios Report Fallout

A two-week notice release from a three-person studio concentrated attention, disrupting rival plans.

Overview

  • Industry analyst GameDiscoverCo estimates roughly 3.2 million Steam sales in under two weeks, about 1.5 million Xbox Game Pass downloads, and around 500,000 copies each on PlayStation and Switch.
  • Silksong reached a peak of over 587,000 concurrent players on Steam two days after launch, placing it 17th on the platform’s all-time charts.
  • Hell is Us creative director Jonathan Jacques-Belletête called the short-notice date "a little callous," said moving would have required refunding preorders, and believes Silksong hurt his game’s launch; Hell is Us peaked at 4,431 concurrent Steam players.
  • Several studios shifted releases to avoid the clash, including Demonschool and Baby Steps, while others held dates and reported headwinds.
  • Team Cherry pledged to improve Chinese localization following a review backlash and released an early patch that reduced difficulty.