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Silicon Valley Revives '996' as AI Startups Signal 70-Hour Weeks

AI-fueled pressure is turning 70-hour weeks into a recruiting signal.

Overview

  • New job listings and interviews at tech firms now flag 70-plus-hour workloads, with examples like Rilla stating a 70-hour minimum and Fella & Delilah offering higher pay and equity for volunteers who adopt a 996 schedule.
  • Corporate card data from fintech firm Ramp shows a small rise in San Francisco Saturday spending on meals and takeout, suggesting more weekend work.
  • High-profile voices have normalized longer hours, with Google’s CEO urging a 60-hour week and former executive Eric Schmidt saying U.S. workers must make tradeoffs to compete with China’s 996 norm.
  • Researchers and labor experts warn that extended schedules elevate health risks and can cut productivity, with studies indicating performance drops beyond roughly 55 hours per week.
  • Reporting indicates 996 functions largely as an expectation and signaling device rather than a formal policy, even as coverage notes China declared such schedules illegal in 2021.