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Silicon Valley Pride Marks 50 Years in San Jose With Scaled-Back Weekend Parade and Festival

Organizers say a sharp drop in sponsorship tied to corporate DEI pullbacks forced a smaller, community-first program.

Overview

  • Events run Saturday and Sunday at Plaza de Cesar Chávez, with a Saturday festival starting at 6 p.m. and a Sunday parade stepping off at 10:30 a.m. from Julian and Market streets.
  • The festival is consolidating to a single main stage this year after typically operating three, according to executive officer Nicole Denson.
  • Saturday’s lineup features San Jose native and Latin Grammy–nominated rapper Snow Tha Product as the headliner.
  • Parade plans include a 40-foot VTA pride bus wrapped in pop art honoring eight LGBTQ+ advocates, which the agency says is also in regular service in Santa Clara County.
  • Silicon Valley PRIDE describes itself as the South Bay’s largest and longest-running Pride organization, drawing roughly 15,000 visitors annually, and leaders emphasize a focus on inclusion and local advocacy.