Overview

• The two-day festival and parade proceeded downtown over Labor Day weekend under the theme “Unstoppable.”
• Leaders reported sponsorships were about half of prior years, which they partly linked to reduced corporate DEI since President Trump’s return.
• Saturday’s festival featured San Jose native Snow Tha Product, and Sunday’s parade stepped off at Julian and Market streets before returning to Plaza de Cesar Chávez.
• A 40-foot VTA pride bus wrapped with art honoring eight LGBTQ+ advocates joined the parade and remains in regular service in Santa Clara County.
• A new Pride-themed mural on Post Street and local business outreach boosted visibility for the downsized event, which organizers say typically draws more than 15,000 people.