'Silent Reviews' Trend Takes TikTok by Storm

Originated in #BookTok, the trend has spread across categories, offering a new form of ASMR content, but its creator plans to step back due to its ubiquity.

• 'Silent reviews' are a growing trend on TikTok, where influencers review products without speaking, instead using exaggerated gestures and facial expressions.
• The trend originated in the #BookTok community in October 2023, but has since spread to other categories such as beauty, fashion, and lifestyle.
• Silent reviews offer a form of ASMR, with creators tapping on items and making non-verbal sounds that viewers find satisfying.
• The trend has garnered millions of views, with the #SilentReviews hashtag reaching over 118 million views.
• The creator of the trend, known as Stephanie, has expressed a desire to step back from creating more silent reviews due to its ubiquity, but plans to continue making them monthly.

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