Overview

• TikToker Emily (@thespeechmummy) urged shoppers to book October 9 off work, saying clues suggest the wooden toy sale will fall that day.
• Influencer @Dylanreviews says he will showcase Aldi’s range on October 7 at the retailer’s London Christmas Showcase.
• Social media videos claim to show an Aldi leaflet that flags October 9 for a ‘better than ever’ event and lists a calendar of upcoming themes.
• Lidl confirmed on September 25 that its Wooden Toy Event will run on October 9, matching the date circulating for Aldi.
• The annual promotion typically draws early queues and fast sell-outs, and past editions saw items resold on Vinted and eBay at marked-up prices.