Overview

• The lead actors were spotted at the Maddock office on June 26 dressed as Param and Sundari for a campaign song shoot.
• This marks the first on-screen collaboration between Sidharth Malhotra and Janhvi Kapoor as they step into their characters for early promotions.
• Directed by Tushar Jalota and produced by Maddock Films, Param Sundari explores a cross-cultural romance between a North Indian boy and a South Indian girl.
• Param Sundari’s July 25 release currently overlaps with Ajay Devgn’s Son of Sardaar 2, raising concerns about divided audience attention.
• Reports suggest producers are considering an August release to enhance the film’s visibility in a crowded summer lineup.