Sidemen Bring Hit Reality Show 'Inside' to Netflix with New UK Season and US Version

The British YouTube collective moves its popular series to Netflix, marking a new chapter in its evolution from online content creators to mainstream entertainment producers.

• The Sidemen, a group of British YouTubers with over 146 million combined subscribers, are transitioning their reality show 'Inside' from YouTube to Netflix in 2025.
• Season 2 of 'Inside' will feature 12 influencers competing for a prize of up to £1 million in a reality competition format, with a US version also in development for Netflix.
• Netflix will also stream the first season of 'Inside,' which debuted on YouTube in June 2024 and garnered over 14 million views for its premiere episode.
• The Sidemen, who will serve as executive producers for both the UK and US versions, see the move as an opportunity to reach new audiences beyond their established YouTube fanbase.
• This shift reflects a growing trend of online creators expanding into traditional streaming platforms, with Netflix and Amazon Prime Video investing in influencer-led content.

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