Overview

• The collaboration debuts an exclusive PINKTOBER retail line modeled by Roshumba Williams, Jasmine Sanders and Nicole Williams English, with campaign images shot at Hard Rock Hotel New York.
• A portion of sales supports the Hard Rock Heals Foundation’s breast cancer research initiatives, which have raised over $23 million in the past five years.
• Each model cites personal experiences with loved ones facing the disease and urges self-exams and timely checks.
• SI Swimsuit publishes guides to free or low-cost mammograms, community and mental-health support, and specialized resources for women of color as coverage highlights a 40% higher mortality rate for Black women.
• Coverage reiterates screening advice for average-risk women ages 40–74 to get biennial mammograms and notes that early detection of localized disease corresponds to a 99% five-year survival rate.