Particle.news
Download on the App Store

Shubert Takes 50% Stake in London’s New Olympia Theatre With Trafalgar

The joint venture marks Shubert’s first London commitment of this scale in more than a century.

Overview

  • Shubert Organization and Trafalgar Entertainment will co-own and operate the forthcoming Olympia Theatre on a 50/50 basis.
  • The venue is positioned as the cultural anchor of a £1.3 billion redevelopment of the Olympia site that also includes a 4,000‑capacity music venue operated by AEG Presents, major conference facilities, hotels, offices and a school.
  • Published seating figures place capacity at roughly 1,575 seats, making it one of the largest new London theatres to open since the National Theatre in 1976.
  • Design plans emphasize accessibility and comfort, with high‑speed lifts, multiple entry points, wider seats and increased legroom, 1,600 square meters of lobby space, four premium lounges, private boxes and more than 80 toilets.
  • The opening timeline remains unsettled, with two outlets citing 2027 and one reporting an opening next year; the theatre falls under a 70‑year lease with Trafalgar and will become the company’s 21st venue.