'Shrinkflation' and 'Skimpflation' Impacting Shoppers Amid Cost of Living Crisis

Consumer watchdog Which? finds manufacturers and retailers are downsizing and downgrading products, leading to consumers paying more for less.

Consumer watchdog Which? has found that a range of supermarket products, including mouthwash, teabags, and sausages, have been downsized or downgraded as manufacturers and retailers cut costs.
Listerine Fresh Burst mouthwash shrank from 600ml to 500ml but went up in price by 52p at Tesco, meaning shoppers paid 21% more for 17% less.
PG Tips The Tasty Decaf Pyramid tea bags went from containing 180 teabags to just 140 at a number of supermarkets.
Other products were downgraded to include fewer expensive ingredients, a phenomenon known as 'skimpflation'. For example, Tesco Finest sausages were reduced from 97% pork to 90%.
Which? found that over three quarters of people (77%) have noticed 'shrinkflation', and 36% had noticed 'skimpflation'.