Showtime to Rebrand as 'Paramount+ With Showtime' in January 2024
The rebranding will integrate select Paramount+ original series with Showtime's existing content, but not all current Showtime subscribers will have access to the new streaming plan.
- Showtime's linear cable network will be rebranded as 'Paramount+ With Showtime' on January 8, 2024.
- The rebranding will integrate select Paramount+ original series with Showtime's existing content.
- Not all current Showtime subscribers will have access to the Paramount+ With Showtime streaming plan.
- The rebranding is part of Paramount's strategy to align their streaming and linear content under a single brand.
- Showtime's rebranding follows a similar move by HBO, which was integrated into the Max app earlier this year.