Overview

• Showrunner, powered by Fable’s proprietary model, officially launched in the United States on July 31 following alpha tests with 10,000 users.
• Amazon has invested an undisclosed sum in Fable to support the platform’s debut.
• The service will operate on a credit-based subscription model with pricing details yet to be announced.
• Subscribers can choose from two in-house animated templates—Exit Valley and Everything Is Fine—and add personal photo avatars to standalone episodes.
• Fable is in talks with Disney and other Hollywood studios to license well-known intellectual properties for future AI-generated content.