Overview
- Provincial data show 3.6 million arrivals between December 1 and January 11, with an average stay of about 3.8 nights.
- Sector reports describe strong Friday‑to‑Sunday flows, softer midweek occupancy and more cautious per‑visitor spending.
- Mar del Plata sits near 65% occupancy in January, while Pinamar and Cariló surpassed 80% to 90% on peak weekends with shorter bookings.
- A provincial survey indicates 57% of AMBA residents will not travel this summer, mostly for economic reasons.
- INDEC reports 17.56 million Argentines traveled abroad in January–November 2025, up about 43% year over year, with Brazil and Punta del Este drawing many.