Shopping Grande Rio Opens 'Doce Natal' Holiday Program With Papai Noel Arrival

Overview

• The mall will mark the start of its holiday season with a procession featuring Papai Noel, Noeletes and Animasom performers who will parade through the corridors and present a short staged show for visitors.
• A large, walk‑through Christmas tree and multiple 'instagrammable' candy‑themed photo sets form the centerpiece of the 'Doce Natal' decoration designed to create family memories.
• On the opening day visitors can take photos with Papai Noel for free, while professional photo packages will be sold afterward through December 24 with prices that vary by date and package.
• Animasom is producing the live elements, which include two scheduled parades and a playful presentation framed as a 'holiday recipe' built around feelings such as joy and generosity to engage children.
• The program follows a common retail strategy of combining entertainment and paid services to increase foot traffic in São João de Meriti and offer families seasonal experiences in the Baixada Fluminense.