Overview

• Alyssa Schimel has been promoted to Vice President, Global Content Marketing, Communications, and Talent Strategy, overseeing all Shondaland content marketing and talent initiatives.
• Catherine Yan Lustro assumes the role of Senior Director, Global Merchandise Strategy & Experiences, leading the development and launch of Shondaland's IP-based consumer products.
• Seth Plattner has been named Senior Director, Digital Engagement and Content Strategy, tasked with expanding Shondaland's digital presence and overseeing a new A/V team for video and audio production.
• The executive promotions align with Shondaland's broader strategy to enhance its global footprint and deepen audience engagement across platforms.
• The announcement follows the successful debut of Shondaland's Netflix series 'The Residence,' which premiered as the No. 2 most-watched series on the platform.