Overview
- Thatcher told staff on Monday that she will permanently close Shona Joy rather than sell or hand the business to new owners.
- She launched the label in 2000 and has framed the decision as a deliberate choice to end the business on a successful note.
- Thatcher said her family moved to Byron Bay about five years ago and that the long commute to the company’s Rosebery offices made balancing work and parenting untenable.
- Reports do not yet give a timeline for the operational wind-down or detail the effects on employees, retail stores, inventory or wholesale partners.
- The closure removes a long-running Australian womenswear brand from the market and will shift questions to staff and trade partners about redundancy, stock and future support.