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Shohei Ohtani Leads MLB Endorsement Earnings with $100 Million in 2025

Sportico ranks Ohtani as the highest-earning MLB player in endorsements, highlighting his global influence, while Juan Soto and Blake Snell top total income rankings.

Blake Snell #7 of the Los Angeles Dodgers throws in the bottom of the fourth inning against Hanshin Tigers at Tokyo Dome on March 16, 2025 in Tokyo.
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Overview

  • Shohei Ohtani is projected to earn $102 million in 2025, with $100 million coming from endorsements, making him the top MLB player in this category.
  • Juan Soto, with a record-breaking 15-year, $765 million contract, leads overall MLB earnings in 2025 at $129 million, primarily from salary and signing bonuses.
  • Blake Snell of the Los Angeles Dodgers is the third-highest-paid MLB player this year, earning $65.6 million, largely due to a $52 million signing bonus.
  • Ohtani's international appeal and two-way playing ability have positioned him as a key figure in MLB's efforts to expand its global reach, particularly in Asia.
  • Sportico's 2025 rankings underscore the evolving financial landscape of MLB, with deferred salary structures and endorsement deals playing a significant role in player earnings.