Shohei Ohtani Leads MLB Endorsement Earnings with $100 Million in 2025

Sportico ranks Ohtani as the highest-earning MLB player in endorsements, highlighting his global influence, while Juan Soto and Blake Snell top total income rankings.

Shohei Ohtani is projected to earn $102 million in 2025, with $100 million coming from endorsements, making him the top MLB player in this category.
Juan Soto, with a record-breaking 15-year, $765 million contract, leads overall MLB earnings in 2025 at $129 million, primarily from salary and signing bonuses.
Blake Snell of the Los Angeles Dodgers is the third-highest-paid MLB player this year, earning $65.6 million, largely due to a $52 million signing bonus.
Ohtani's international appeal and two-way playing ability have positioned him as a key figure in MLB's efforts to expand its global reach, particularly in Asia.
Sportico's 2025 rankings underscore the evolving financial landscape of MLB, with deferred salary structures and endorsement deals playing a significant role in player earnings.