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Shobhaa De Says Bollywood’s ‘Airport Looks’ Are Orchestrated Publicity, Not Chance Sightings

Her remarks describe a brand-driven system that treats airport photos as monetizable marketing rather than spontaneous visibility.

Overview

  • De told Mojo Story that celebrity managers keep airport paparazzi on speed dial to ensure coverage of curated appearances.
  • She said some younger actors stage airport sightings by arriving with luggage despite having no flights booked and then circulating the images.
  • According to De, stylists, managers, and luxury labels coordinate these looks as part of a Hollywood-style image-building model.
  • She contrasted today’s multilayered PR operations with an earlier era when stars were accessible through secretaries for direct shoots and interviews.
  • Veteran filmmaker Tinnu Anand previously described such self-promotion as an organized business in which managers alert photographers to planned sightings.