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Shiv Sena (UBT) Uses AI to Recreate Bal Thackeray's Voice, Drawing BJP Criticism

The AI-generated speech, unveiled at a Nashik rally, marks a controversial strategy to revive the party's fortunes ahead of key municipal elections.

Shiv Sena (UBT) MP Sanjay Raut hit back at Shiv Sena chief Eknath Shinde for criticising the use of Bal Thackeray's AI-generated voice in a rally.
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Overview

  • Shiv Sena (UBT) deployed AI to mimic founder Bal Thackeray’s voice in a 13-minute speech at a Nashik rally on April 16, 2025.
  • The speech targeted the BJP and Eknath Shinde’s Shiv Sena, echoing Uddhav Thackeray’s political criticisms and invoking Bal Thackeray’s oratorical style.
  • BJP state president Chandrashekhar Bawankule condemned the move as a 'childish stunt,' accusing the party of betraying its founder’s ideals.
  • The AI tactic is the first of its kind by Shiv Sena (UBT) and is seen as an attempt to leverage Bal Thackeray’s legacy to regain political momentum after poor 2024 election results.
  • The party is assessing further use of this digital strategy as it prepares for the high-stakes Brihanmumbai Municipal Corporation elections.