Overview
- Shiv Sena (UBT) deployed AI to mimic founder Bal Thackeray’s voice in a 13-minute speech at a Nashik rally on April 16, 2025.
- The speech targeted the BJP and Eknath Shinde’s Shiv Sena, echoing Uddhav Thackeray’s political criticisms and invoking Bal Thackeray’s oratorical style.
- BJP state president Chandrashekhar Bawankule condemned the move as a 'childish stunt,' accusing the party of betraying its founder’s ideals.
- The AI tactic is the first of its kind by Shiv Sena (UBT) and is seen as an attempt to leverage Bal Thackeray’s legacy to regain political momentum after poor 2024 election results.
- The party is assessing further use of this digital strategy as it prepares for the high-stakes Brihanmumbai Municipal Corporation elections.