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Shisha Tobacco Sales Rebound in Germany as EU Tax Plan Raises Alarm

A proposed EU minimum tax now threatens to stall the rebound that followed repeal of Germany’s 25‑gram rule.

Overview

  • Official data show sales rose from 684 tonnes in July 2023–June 2024 to 1,444 tonnes in July 2024–June 2025, with tax receipts up from €38.6 million to €75.8 million.
  • Despite the recovery, volumes remain well below 2021, when 6,897 tonnes were sold nationwide.
  • The European Commission proposes a minimum levy of at least €107 per kilogram, more than double Germany’s current rate, and the measure still requires approval from member states.
  • The industry warns average legal prices could climb from roughly €132 to about €200 per kilogram, while illicit product is reported at €70–90 per kilogram.
  • Customs representatives describe a strong black market and insufficient staffing, and the Commission’s own assessment estimates about 60% of EU shisha consumption comes from illegal sources.