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Shiseido Shares Plummet After H1 Earnings Report

Japanese beauty giant sees steepest stock drop since 1987, driven by weak China demand and restructuring costs.

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Overview

  • Shiseido's stock fell by 15.5%, reaching its daily limit of 700 yen in Tokyo trading.
  • The company reported a first-half operating loss of 2.7 billion yen, compared to a profit of 13.6 billion yen last year.
  • Weak consumer demand in China and 20.4 billion yen in restructuring costs heavily impacted earnings.
  • Domestic sales showed resilience, bolstered by a tourism boom and steady local demand.
  • Shiseido plans to develop a new management strategy by November to address ongoing challenges.