Shiseido Shares Plummet After H1 Earnings Report

Japanese beauty giant sees steepest stock drop since 1987, driven by weak China demand and restructuring costs.

Shiseido's stock fell by 15.5%, reaching its daily limit of 700 yen in Tokyo trading.
The company reported a first-half operating loss of 2.7 billion yen, compared to a profit of 13.6 billion yen last year.
Weak consumer demand in China and 20.4 billion yen in restructuring costs heavily impacted earnings.
Domestic sales showed resilience, bolstered by a tourism boom and steady local demand.
Shiseido plans to develop a new management strategy by November to address ongoing challenges.