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2h ago

Shinsegae Duty Free Signs Fliggy MOU To Link Travel With Duty-Free Perks

The agreement links Fliggy’s user base with 88VIP benefits through personalized mobile touchpoints to capture resurgent Chinese travel.

In this photo taken Dec. 5, 2025, and provided by Shinsegae Duty Free, Kim Hyun-chul (L), senior vice president of sales and marketing at the South Korean duty-free company, and Fliggy General Manager Zhou Xiaochen pose after signing an MOU at Shinsegae Duty Free's headquarters in central Seoul. (PHOTO NOT FOR SALE) (Yonhap)

Overview

  • Shinsegae Duty Free and Alibaba-owned Fliggy signed a memorandum of understanding in Seoul on Dec. 5 to collaborate on travel-retail services for visitors to South Korea.
  • The partnership introduces tiered membership perks and exclusive shopping benefits for Fliggy users and Alibaba’s paid 88VIP members.
  • Shinsegae will send personalized mobile notifications before departure, during stays in Korea, and after travelers return home to help users access duty-free offers.
  • The companies said integration could extend to other Alibaba services, including Taobao and Alipay, to deepen reach across the digital ecosystem.
  • Fliggy reports about 500 million members and 88VIP around 56 million, while Chinese arrivals to Korea rebounded to roughly 2.527 million in 2025 from 2.219 million in 2024, according to industry data.