Overview
- Shilpa Shetty Kundra filed a petition on November 26 seeking court protection over unauthorized commercial use of her name, image, likeness, and voice.
- The plea details alleged extraction of film clips to make GIFs, morphed visuals, deepfakes, and merchandise, with content monetized on platforms such as Facebook, Instagram, and YouTube.
- Defendants include identified businesses across Mumbai, Bengaluru, Surat, and New Delhi, as well as AI companies and numerous John Doe parties.
- Requested relief includes takedown and blocking orders, restraints against passing off or false endorsements, and damages of Rs 5 lakh from some named entities.
- Her lawyer, Sana Raees Khan, frames the misuse as an assault on dignity, placing the suit within a growing series of Bombay High Court actions by prominent actors over personality rights.