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Shift Up Releases AI‑Declared K‑Pop Video for Stellar Blade Sequel

The studio’s public push for generative AI has prompted fan backlash and questions about how the video’s visuals and assets were created.

Overview

  • The developer uploaded an AI‑disclosed music video for Stellar Blade: Blood Rain that stars the game's protagonist Evie singing the original song “Wanna be in Love.”
  • The video, released on July 31, 2026, carries YouTube’s label that sounds or visuals were altered or fully generated and includes staged ‘behind‑the‑scenes’ AI footage with fake Shift Up crew shirts.
  • Viewers spotted clear AI artifacts such as inconsistent facial details, garbled on‑screen text and an unexplained ‘K‑Pop Demon Hunters’ keychain not tied to Shift Up, which raised provenance worries.
  • Fan response was mostly negative or confused with repeated comments like “Are we deadass?” while some viewers still defended the trailer from Summer Games Fest.
  • Shift Up’s leadership has publicly championed heavy AI use as a competitive tactic and the studio is preparing a Switch 2 port of the original Stellar Blade, but Blood Rain has no confirmed release date with estimates placing it before 2027.