Overview

• Both nominees debuted their first general-election TV spots focused on affordability, with each highlighting relief from rising electricity costs.
• Mikie Sherrill’s ad vows a day-one state of emergency on utility costs, using emergency powers to halt rate hikes and drive down bills.
• Jack Ciattarelli’s ad promises to lower electricity bills, cut and cap property taxes, and keep communities safe while casting Democrats as out of touch.
• A DGA-backed super PAC, Greater Garden State, launched an ad tying Ciattarelli to President Donald Trump and his “100% MAGA” endorsement, and has reserved over $17.4 million in airtime.
• Recent surveys show Sherrill leading by roughly 6–9 points, including TechnoMetrica’s 46–39 finding and Rutgers–Eagleton’s 9-point margin, in a contest watched as a national bellwether.