Overview
- Opened in July 2022 at Sherman Boulevard and Fond du Lac, the store was created to bring fresh produce to Sherman Park.
- The owner reports a $90,000 hit from August flooding, with insurance covering only about a tenth of the claim.
- A November government shutdown and pause in food assistance left the store largely empty, and about 80% of customers rely on SNAP.
- Rising wholesale prices and theft have further strained thin margins, contributing to the threat of closure.
- The grocer is asking for donors, volunteers, and professional support in operations, finance, legal compliance, marketing and planning, and neighbors warn the nearest full-service option is more than a mile away.