Overview

• Ram filed a police report on August 9 after believing the Bucking HEMI was stolen from its Roadkill Nights display in Pontiac.
• CEO Tim Kuniskis publicly appealed for the bull’s return, calling the loss “bull****” and distributing digital missing flyers.
• Investigators learned that an event contractor had taken the promotional prop and failed to inform Ram for roughly 72 hours.
• Sheriff Michael Bouchard criticized the mix-up as a waste of investigative time and opened a probe into possible false reporting charges.
• The case highlights breakdowns in contractor communication and potential reputational risks for Ram and its parent company, Stellantis.