Overview

• Ram filed a report after the Bucking HEMI went missing on August 9 during teardown at Pontiac’s Roadkill Nights event
• The custom mechanical bull, shaped like Ram’s head and wrapped in Hemi V8 graphics, was valued at $34,000 by the Oakland County Sheriff’s Office
• CEO Tim Kuniskis branded the incident “bull****” and called on the enthusiast community to help locate the missing promotional piece
• The Bucking HEMI debuted June 8 at Michigan International Speedway to promote Ram’s Hemi V8 return and its planned NASCAR comeback in 2026
• Sheriff Michael Bouchard said investigators may press charges against Ram for filing a false police report instead of continuing the recovery effort