Overview

• Gurmeet Singh Jolly, known as Shera, takes on a lead role in Instamart’s Raksha Bandhan advertisement as a protective brother figure.
• The ad depicts Shera helping women in need—securing an autorickshaw in the rain and confronting a harasser—to underscore the festival’s theme of sibling bonds.
• Released Friday, the campaign has been widely shared on social media with viewers comparing Shera’s appearance to public figures and lauding his screen presence.
• Shera has led Salman Khan’s security detail and Tiger Security since 1995 and previously appeared in a brief 2011 cameo in the film Bodyguard.
• Industry reports indicate that Salman Khan plans to launch Shera’s son Abhir into the film industry following Shera’s transition to on-screen projects.