Shenmue Fans Launch Times Square Billboard Campaign for Fourth Game

Dedicated supporters aim to secure a publishing partner for Shenmue 4 after mixed reception of the third installment.

Fans rented a 15-second ad in Times Square to advocate for Shenmue 4.
The campaign, led by Shenmue Dojo, uses the hashtag #LetsGetShenmue4.
Series creator Yu Suzuki has expressed interest in developing a new game if a publisher is found.
Shenmue 3, released in 2019, received mixed reviews and did not achieve high sales.
The fan-driven effort has generated significant social media attention and mainstream coverage.